Expo Spain, tradition and future
18-06-2015
p>Spain counts on Expo 2015 to reinforce its image of country capable of uniting tradition and innovation perhaps as no other; of presenting high quality raw materials, excellent products, a biodiversity originating from a varied territory, multiple cultural roots that are deep in the history of the Iberian peninsula and have their outlet in the federal system. All this under the umbrella of the nueva cocina española.
Few other pavilions can boast as many important names. Spain at Expo means Joan Roca in Milan, we wrote about it here, or the Week of cava (here’s what we wrote about it). The lesson of Carme Ruscalleda on the occasion of the National Day of Spain at Expo Milano 2015, last Monday, or the cooking demonstration by Ricard Camarena last night. And much more.
The central part of Expo Spain 2015 is formed by the exhibition on “The language of taste” and is developed on some keywords: health (with many references to the benefits of the Mediterranean diet), quality (space is given to products which can also be bought from the tienda inside), efficiency (“We’re the vegetable garden of Europe”), sustainability (represented by the blessed black pigs that root around undisturbed in the dehesa extremeña, as we said here and here), and then tradition and avantgarde, looking at each other from opposite walls, within the exhibition, illustrating yesterday’s rituals and today’s and tomorrow’s techniques, a grater and a syphon, territory and spherification.
All this, as we were saying, with the support of great chefs. Such as Ruscalleda, the only woman in the world to have six Michelin stars, who illustrated her original and creative cuisine, capable of obtaining pure flavours and creating a surprising synthesis of local and international cuisine, without neglecting anti-ageing and health related aspects.
Or Camarena, the testimonial of Valencia, one of Italian travellers’ favourite destinations, as recalled by Maite de la Torre Campo, the director of the Spanish office for tourism in Milan: «Our country is visited every year by 65 million tourists. As many as 7 of which are attracted by wine and food», a sector on which Madrid has focused a long time ago, with gratifying results. If only we could learn from them …
Our 2015 World Fair Hotline
by
journalist born in 1974, for many years he has covered politics, mostly, and food in his free time. Today he does exactly the opposite and this makes him very happy. As soon as he can, he dives into travels and good food. Identità Golose's editor in chief
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