13-11-2014
Paolo Marchi and Claudio Ceroni together on the stage of the latest edition of the Identità Golose congress, with the “sweet sculpture” prepared by Gianluca Fusto to celebrate its tenth anniversary
I met Paolo one day, in 2004, to speak about Identità Golose, an idea that at the time was all in his head and that we then put into effect together, an idea that changed both our lives. He wanted to accomplish a dream, I wanted a turning point in a life spent creating and producing large events and television productions for others. We were both excited, right from the start, by the international horizon of this project. One day, at the beginning of our relationship, he confessed he had long had the desire to write a book, I still remember the first title: "100 dishes that changed my life and... my weight". After almost ten years of silence, when a productive relationship with Mondadori started, it came natural to me to remind Paolo, concentrated in a endless projects, of his unmet desire. Therefore, I am not a neutral reader and with ill-concealed pride I devoured "XXL": one story led to another, there are recipes but they are only the pretext to illustrate life, his own and that of the 50 protagonists. And when it comes to narrating, Paolo has no rivals, he takes you and engages you like few others, he’s subtle and ironic, but always passionate: from his love for details, sometimes apparently useless, irresistible feelings, flavours and aromas often emerge.
The cover of Paolo Marchi’s book, published by Mondadori
The events you cannot miss and all the news of topical interest from the food planet
by
Founder of Magenta Bureau, an agency specialised in organising special events including all that has to do with Identità Golose