05-06-2020
An image taken from France24’s piece on the "Swedish exception"
«It’s a catastrophe. We’ve lost between 75 and 90% turnover since Coronavirus arrived in Sweden, early in March. We closed various restaurants because there’s no point in keeping them open», Jennica Jonsson, director of Stureplansgruppen, a group of restaurants, hotels, night clubs and bars which includes some of the most popular establishments in Stockholm said.
The Swedish capital was one of the areas hit hardest by Covid-19 yet, nonetheless, the city, like the rest of the country, remained open and the same applied to public transport, shops and restaurants. At the moment there are some 3 thousand deaths for a population of around 10 million citizens. The Government has forbidden groupings of over 50 people and recommended working from home, keeping a distance of two metres and avoiding contacts with the elderly. «It’s not true that the Swedes are living normally as usual. Most people stay at home and the hospitality industry is in great difficulty», says Carl-Johan Swanson, head of communication at Visita, the organization that groups the industry’s businesses.
Carl-Johan Swanson, head of communication at Visita
Carl-Johan starts to give some data. «The hospitality industry employs 200 thousand people in Sweden. Now 16,500 have received a redundancy notice, 13.500 with a job on call are at home, and we have some 35 thousand more people on layoff. Bankruptcies have increased by 163% in April, compared to 2019».
«The Swedish government has approved various decrees to help the entire society but not with a special attention to the hospitality industry», says Linda Nöremark, from the government’s office. For instance, you can put your staff on layoff for 80% of the time for a short time, and the state pays for 50% of rent for a limited time. «At this moment the government must decide whether to help us with other fixed costs, we still don’t know but it would be essential to survive», Jennica Jonsson says.
PM & Vänner
The Michelin Trail by PM & Vänner and Daniel Berlin
Tastings at The Winery Hotel
Anna Norström
Anna Norström, Swedish food journalist, says restaurant without a strong identity will have difficulties, «if before you worked just because you were close to a theatre or some offices, now you’re out. Instead, those with a clear identity or important investors, like many starred restaurants, will make it». This is also confirmed by Jonas Mattsson of Caspeco, leader in Sweden for software solutions for restaurants with a turnover of around 1.5-2 million euros per year. He says that 20% of their clients decided to close, at least for a short time, because there was no point in staying open. «70% of our clients are in difficulty. Those most affected are sports bars and night clubs, which of course have no clients. Plus those with lots of debt and high fixed costs are in deep trouble», he says.
Take away has increased but doesn’t cover the lost revenues. It’s rather a way to keep in touch with clients. «It’s like putting a band-aid on an amputated limb», according to Anna Norström.
Instead, there are those who believe things will continue more or less like before. Like in the small town of Falkenberg, on the coast south of Göteborg, Besmir Balaj and Ville Illola run pizzera Lilla Napoli, according to many the best pizzeria in Sweden (the two owners have studied and lived in Naples). «We’ve always been full and it seems like in our time there is no Coronavirus. I don’t know if people believe in destiny, or why it is so», says Ville.
Lilla Napoli
He says they did not have to fire or layoff anyone. The greatest change is that there are less guests at the same time, since tables must be set two metres apart. «We explain guests we have to do multiple shifts, so we ask them to leave as soon as they’ve finished eating. Also: before we didn’t do take away. Pizza has to be eaten right away. Now we have it, we had no choice given that at this time we have less tables.
Restaurateurs and waiters are not required to wear masks or gloves; all those with whom we’ve talked are happy of this, because they believe it would be hard to create a nice experience to your clients, if you had to wear them.
«I believe the State has been very vague and has left lots of responsibility upon the restaurateurs, who do all they can to survive. They must control that all the rules are followed, while the government doesn’t control those who go for a picnic in the park, or when there are queues at the supermarket», says Anna Norström. For now the controlling commission has closed a dozen of restaurants in Stockholm which didn’t respect distancing.
Eataly Stockholm
Eataly Stockholm has always been open, but just one floor out of two, and even one of the restaurants was open, with seats outside. «The offer of Italian products is always working and the cooking and tasting classes continue, even though only for 10 people at a time, instead of 15 like before», hospitality manager Giulia Mangili explains. She believes the Swedes do not seem very preoccupied: «In the underground people sit close to each other, but for sure there are less elderly and in general people going outside», she says.
Anna Norström believes that the restaurant industry in Sweden after Coronavirus will be very different compared to the past: «It will be less fine dining and more casual. People will have less money and many small artisans who sold their products to this industry won’t survive. We’ll see more private dinners and more personal chefs. I also believe in new intelligent solutions, such as catering, and creative options so that you can stay outdoors».
Per Bengtsson
Per Bengtsson of PM & Vänner ends: «I believe that, like after every crisis, people will want to stay together and receive lots of love. So avantgarde and experimental restaurants, unless they are really fantastic, will find it hard. But there will always be those who want to dine in a high-quality place that treats guests with lots of attention».
Translated into English by Slawka G. Scarso
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born in Stockholm in 1978, arrives in Tuscany in 2001 to graduate in Political Sciences. She writes about wine, food and travel for Swedish and Norwegian publications. She produces olive oil in Tuscany and started the first podcast on Italian wine in Sweden, italienpodden.se When she’s not travelling, working on her computer or pruning her olive trees, she runs to the sea with her surfing board