08-02-2016
A few bottles (most were Italian) that were under the spotlight and won the third edition of Joop - Japan Olive Oil Prize, promoted in Tokyo by the Italian Chamber of Commerce in Japan (Iccj). The fourth edition will take place in June 2016, registrations are open
The best oil – that is to say the Italian one – will have the main role in Japan. The Italian Chamber of Commerce in Japan (Iccj) presents the fourth edition of Joop, the Japan Olive Oil Prize, which is to take place in Tokyo in June 2016. The contest’s objective is to reward the best extra virgin olive oil in Japan regardless of where it comes from, stimulating and promoting the commitment of the companies that work to constantly improve the quality of their products, promoting them through focused activities with public and private institutions, trade professionals as well as private consumers.
The oil, which will be attentively stocked at a constant temperature of 15-16°C so as to ensure its integrity, will be divided into three categories: delicate fruity (delicate nose intensity, weak bitterness and spiciness); medium fruity (medium nose intensity, medium bitterness and spiciness); intense fruity (high nose intensity, medium or high bitterness and spiciness). The jury will be formed by a panel of eight sensorial analysis judges directed by panel leader Marzia Migliorini, research manager at the chemical-product laboratory of the Chamber of Commerce of Florence.
Winners’ announcements and prize giving are scheduled in Tokyo on the 9th of June 2016 in a public event with press and industry experts.
As we said, the Japan Olive Oil Prize is open to extra virgin olive oils from all around the world. Luckily – but then of course it’s obvious – it has always had Italians under the spotlight. Last year some Japanese importers and producers that were still not available in the market of the Asian country presented over 40 oils made in Italy through tastings and direct sales. Over 1000 visitors arrived, what with restaurant owners, importers, distributors and consumers, offering exhibitors the opportunity to experience a triple action of market-test, promotion and trade channel development. 125 oils participated in the contests from 10 countries: Croatia, Japan, Greece, Italy, New Zealand, Portugal, Spain, United States Tunisia, Turkey. In the delicate fruity category Croatian Agrofin won with Mate Timbro Istriano.
For info: Joop Contest Organizing Committee, at The Italian Chamber of Commerce in Japan, FBR Mita Bldg 9F, 4-1-27 Mita, Minato-ku, 108-0073. Tel: 0081.3.6809-5802, email: iccj@iccj.or.jp
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journalist born in 1974, for many years he has covered politics, mostly, and food in his free time. Today he does exactly the opposite and this makes him very happy. As soon as he can, he dives into travels and good food. Identità Golose's editor in chief