15-10-2014
Kafa by Lavazza, an espresso named after the region in Ethiopia from which the Arabica variety origins from (the word "coffee" comes from here). It is the latest novelty for a brand that has been active since 1895, ready for the great approaching events, from Salone del Gusto to Expo 2015
It’s a very important time for Italy’s favourite coffee, the drunkest coffee in Italy since 1895, a brand involved in a growing series of important events. From London for Stelle di Stelle to New York for Identità New York., to begin with, the product in the coffee cup is always one: Lavazza. In the Big Apple it’s the first obliged rite as soon as you enter 200, 5th avenue, the headquarters of one of the most visited Eataly stores in the world. The first action for many, with growing queues that immediately stand out.
During our dinners in the UK – now it’s the turn of the Cerea brothers to hold court - Lavazza is most of all Kafa, an espresso named after the region in Ethiopia where the Arabica variety has its origins, so much so that it is from this same place that the word “coffee” comes from.
Mario Batali at the very crowded Lavazza corner inside Eataly New York
The days immediately ahead are equally very important for Lavazza. At Salone del Gusto the 2015 calendar will be presented with the presence of Carlin Petrini, the founder of the Salone itself and of Slow Food. A surprise of which we still cannot unveil the content.
Reviews, recommendations and trends from the four corners of the planet, signed by all the authors of Identità Golose
by
This article is curated by Identità Golose, the publication that organises the international fine dining congress, publishes website www.identitagolose.com and the online Guida Identità Golose, on top of curating many other events in Italy and abroad