29-06-2016
Massimo Bottura on the night of the 13th of June in New York, after his brand new victory in the 2016 World's 50 Best Restaurants, signs a magnum of Metodo Classico Ferrari. Copyright The World’s 50 Best Restaurants
Every edition of the World’s 50 Best Restaurants offers a chance to present the sponsors, a total of 15 of which 4 are Italian: Acqua Panna S.Pellegrino, Ferrari, new entry, Grana Padano and Lavazza. For some ten years Acqua Panna S.Pellegrino has been the title sponsor and this is why many people still believe it organised the event. It is now the official water of the final ceremony. The one that Massimo Bottura won in New York on the 13th of June. It is thanks to the presence of the two Italian waters that foodies scattered around the world can watch the ceremony in streaming. There’s more: it is also the main sponsor in the two continental events, the 50Best South America and Asia. «This helps us reaffirm our role as ambassadors of taste and fine dining, as we share the same love for food, beauty, creativity and attention to detail as the most important chef community in the world».
In alphabetic order, for the first time we drank Italian wines thanks to Ferrari from Trento. The Lunelli family was represented in Manhattan by cousins Camilla and Matteo, that is to say the communication manager and the president. They unseated the French and on the night of Bottura’s triumph were pouring and smiling at full blast.
While Ferrari has just begun, consortium Grana Padano, partner and first official cheese sponsor in the Fifty Best has gone a long way. Elisabetta Serraiotto says «The journey has lasted almost 20 years, thanks to the collaboration with the then unknown (in Italy) Bastianich family, with Lidia and her son Joe, but also thanks to the fact we were among the first to collaborate with Identità Golose back in 2004.
Elisabetta Serraiotto and the Consorzio del Grana Padano stand at the award ceremony in New York. Copyright The World’s 50 Best Restaurants
The 50 Best as a natural evolution of things. Rejoicing for Bottura’s first place and for the other Italians at the top, Crippa, Alajmo and Scabin, as well as Romito and Bombana in the top 100. Even the prize for the best female chef to Dominique Crenn, a French who moved to San Francisco, California. «The international approach of the World's 50 Best and the award’s criteria perfectly represent the values of our brand, as it shares its capacity to understand and condense trends and values that are essential to those who work daily in the kitchen with professionalism, commitment and dedication beyond appearances. The beauty and the good».
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This article is curated by Identità Golose, the publication that organises the international fine dining congress, publishes website www.identitagolose.com and the online Guida Identità Golose, on top of curating many other events in Italy and abroad