Riccardo Camanini: Costata alla brace in brodo - Brambilla-Serrani

Identità Golose 2020

Build a New Future will be the new theme of Identità Golose 2020, the greatest and most authoritative international congress of cuisine, pastry making and dining room service, which will illustrate the rebirth of the industry after the lockdown. From the 24th to the 26th of October, in Milan.

«Over two months of confinement, all stuck at home, have left a deep mark in every aspect of society. Never as when the corona virus started to spread we’ve been talking ceaselessly of the Sense of responsibility, so much so that for us, having chosen it as the theme for Identità Golose 2020, it was as if we were experiencing it personally, a mantra for every action aimed at the rebirth of Italy in every aspect, including restaurants.
The very way in which we conceive the restaurant industry, in its different formats, wherever in the world, was upturned. Not only in Italy. So we were forced to think of a rebirth, of new formats, new policies, new ways of approaching clients and the staff too, to consider tradition and innovation as closely connected as ever.
It is for these reasons that we changed the theme of October, keeping the explicit hint at the Sense of Responsibility. Which is by itself no longer enough. Hence what may sound as an invitation: Build a new future».

Paolo Marchi
Creator and curator of Identità Golose

The protagonists of Identità Golose Milano 2020