Identità Milano 2025
“Revolution - once again and strongly so - though starting from completely different premises in comparison with the 2023 theme”, in these words Paolo Marchi presented the main topic of Identità Milano 2024, edition n. 19 of the most important international chef congress in Italy and one of the most prestigious in the world, born in 2005 in order to give voice, visibility and support the evolution of Italian chefs.
The congress has then gradually extended to “neighboring districts” such as the world of pizza, pastry, wine, mixology, high-quality products, hospitality and hotel industry. At MiCo Milano, from 9th - 11th March 2024, many of the major protagonists of this sector in Italy as well as a wide selection of prestigious international guests will animate the scene. This year iconic dish is Ravioli with bitter herbs and white turnip by Antonia Klugmann - we reported it here. Whereas, the theme - we reported it here - is “There is no innovation without disobedience: Revolution today”.
Recalling Paolo Marchi’s words - “If any tradition comes from innovation, where does innovation come from instead?”. We will answer all together at Identità Milano: “We will take for granted that the pandemic and the war have distressed the world. We want to focus on a very close aspect, on the imperative of being full protagonists of our actions. We should no longer be subject to facts. We must fight them instead - no matter the setting and the reality we live in, and in every aspect of the catering industry. Dining room and kitchen, personal or professional relations, new forms of organization and communication, wine list and online shopping. We must change the rules and find new ones. We must imagine new scenarios, and take a step sidewise to see if something positive emerges. We must take a step into a new movie - as new as possible”. From “tradition is a successful innovation” to “innovation is a successful disobedience”: emphasizing further aspects, choosing further directions without asking where a habit comes from. Asking instead where does the innovation come from. “Those who disobey choose to walk on a tightrope, in balance between success and failure, challenging the dominating rules in order to get rid of them. What is true today, sooner or later will no longer be so. It’s the same with records: they are meant to be broken. Now as ever”.
Here is a summary of the three-days schedule.
“Revolution - once again and strongly so - though starting from completely different premises in comparison with the 2023 theme”, in these words Paolo Marchi presented the main topic of Identità Milano 2024, edition n. 19 of the most important international chef congress in Italy and one of the most prestigious in the world, born in 2005 in order to give voice, visibility and support the evolution of Italian chefs.
The congress has then gradually extended to “neighboring districts” such as the world of pizza, pastry, wine, mixology, high-quality products, hospitality and hotel industry. At MiCo Milano, from 9th - 11th March 2024, many of the major protagonists of this sector in Italy as well as a wide selection of prestigious international guests will animate the scene. This year iconic dish is Ravioli with bitter herbs and white turnip by Antonia Klugmann - we reported it here. Whereas, the theme - we reported it here - is “There is no innovation without disobedience: Revolution today”.
Recalling Paolo Marchi’s words - “If any tradition comes from innovation, where does innovation come from instead?”. We will answer all together at Identità Milano: “We will take for granted that the pandemic and the war have distressed the world. We want to focus on a very close aspect, on the imperative of being full protagonists of our actions. We should no longer be subject to facts. We must fight them instead - no matter the setting and the reality we live in, and in every aspect of the catering industry. Dining room and kitchen, personal or professional relations, new forms of organization and communication, wine list and online shopping. We must change the rules and find new ones. We must imagine new scenarios, and take a step sidewise to see if something positive emerges. We must take a step into a new movie - as new as possible”. From “tradition is a successful innovation” to “innovation is a successful disobedience”: emphasizing further aspects, choosing further directions without asking where a habit comes from. Asking instead where does the innovation come from. “Those who disobey choose to walk on a tightrope, in balance between success and failure, challenging the dominating rules in order to get rid of them. What is true today, sooner or later will no longer be so. It’s the same with records: they are meant to be broken. Now as ever”.
Here is a summary of the three-days schedule.