In the Auditorium the congress starts fiercely with the theme of Identità Milano 2024. An introduction will be delivered by Davide Rampello. To follow the first of many Italian and international guests such as Alberto Felice De Toni, Enrico Bertolino, Manuel Agnelli and Chiara Pavan, the chefs of endless stars Enrico Bartolini, Heinz Beck and Norbert Niederkofler from Italy, Disfrutar’s Oriol Castro, Eduard Xatruch and Mateu Casañas from Spain, Malena Martinez from Peru, Tomas Kalika from Mishiguene in Buenos Aires, Mehmet Gürs, Cemre Torun and Maksut Askar from Turkey. Part of the program is dedicated to young talents (Richard Abou Zaki and Pierpaolo Ferracuti) and disobedient drinking too with Identità Talk featuring “The wine rebels”. In the other rooms there will be the lessons of Identità di Formaggio (room Blu 1 in partnership with Consorzio del Parmigiano Reggiano); in room Blu 2, Identità di Pizza (in partnership with Latteria Sorrentina), seven speakers not to be missed. Furthermore, in the morning the Spazio Arena will be hosting the return of Identità Libri. And Speciale Ospitalità, that is our point of view on the hospitality world, again in Spazio Arena, in the afternoon.