We announce the dates earlier than the usual, for a specific reason: the next edition of Identità Milano, number 19, will be held once again at MiCo from Saturday 9th to Monday 11th March 2024.
We announce it earlier than usual, because we’re back to normality and we’re so unused to this now, after the recent events, that it seems extraordinary. We announce it earlier than usual because it’s through these actions too that we can reclaim the possibility of planning - both for the event’s organisers and for speakers, exhibitors or participants – that seemed lost in recent years. «Being able to make plans is a conquest, in fact a reconquest – says Paolo Marchi, curator and founder of the event together with Claudio Ceroni. – We’ve always been a “winter” congress, with the event being held between January (in the early years) and March (in the latest pre-pandemic editions). Instead, as of 2020 we had to move by baby steps, following the principle of "who knows when we’ll make it". That year, the first of the lockdowns, we moved from March to July and then November, before giving up completely; in 2021 we moved to September; in 2022 to April... Now we need more certainty, logic and set pace». It helps us, because we can work in a more organised way, inviting the right guests in advance, having a reasonable certainty that they won’t be stuck somewhere around the world, and even have the time to visit and discover new talents... And it also helps the many – among those who decide to participate with a stand or for other professional reasons – who need to plan their choices in a suitable advance.
Claudio Ceroni and Paolo Marchi on the stage of the crammed Auditorium, during the recent Identità Milano 2023
Translated into English by Slawka G. Scarso
journalist born in 1974, for many years he has covered politics, mostly, and food in his free time. Today he does exactly the opposite and this makes him very happy. As soon as he can, he dives into travels and good food. Identità Golose's editor in chief
All photos are by Brambilla-Serrani
Paolo Marchi’s words representing the Identità Milano 2023 congress. All photos from Brambilla-Serrani
Chef Alex Atala of D.O.M. (two Michelin stars in Sao Paulo, Brazil) during his lecture on the 28th of January in the Auditorium at MiCo. All photos are by Brambilla-Serrani