Revolution – again and strongly so - but starting from a completely different perspective compared to the theme of Identità Golose 2023. In the edition 19, scheduled from the 9th to the 11th of March 2024 in Milan, we will take for granted that the pandemic and the war have distressed the world. We want to focus on a very close aspect, on the imperative of being full protagonists of our actions. We should no longer be subject to facts. We must fight them instead - no matter the setting and the reality we live in, and in every aspect of the catering industry. Dining room and kitchen, personal or professional relations, new forms of organisation and communication, wine list and online shopping. We must change the rules and find new ones. Imagine new scenarios, and take a step sidewise to see if something positive emerges. We must take a step into a different film, as new as possible.
It often seems that in any field - cuisine, design, fashion, or science… - creative people should justify themselves for breaking a known situation, just for thinking outside the box, and shaking the everyday calm. New ideas should be judged according to their value, whether big or small, and not for the annoyance they may cause. The accusation of having disobeyed is convenient and prevents us from thinking, from analysing the reasons that have led people and things to take a new and original journey. Those who create inevitably disobey. Inventions cannot exist without disobedience.
It's not easy. Regardless of their profession many people say they have made a particular choice “because nobody had ever thought about it”. This is not enough. In front of modest results, it is almost automatic to reply that “if nobody had thought about it yet, maybe there had to be a reason too”. Namely, if it didn’t make sense historically, one had to delve into it a little more so as to avoid missteps. At the same time if we never dare, if we would never break the rules, we would still be living in caves. Creativity and whizz must lie on a solid ground. They cannot stand on clouds or quicksand.
Those who disobey choose to walk on a tightrope, in balance between success and failure, challenging the dominating rules in order to get rid of them. What is true today, sooner or later will no longer be so. It’s the same with records: they are meant to be broken. Now as ever.
born in Milan in March 1955, at Il Giornale for 31 years dividing himself between sports and food, since 2004 he's the creator and curator of Identità Golose.