04-04-2014
The 48th edition of Vinitaly takes place at Fiere di Verona from Sunday 6th to Wednesday 9th April, from 9.30 am to 6.30 pm. The daily ticket is 50 euros (45 euros when bought online). The 4-days ticket is 90 euros (80 online)
Arriving in Verona with low quality wines can transform itself into a terrible own goal – the first to understand this are the producers themselves. And if it is true that Vinitaly, the most important wine fair in the world, set to open on Sunday April 6th in the Scaliger capital, has become an event difficult to renounce to, one should not arrive “unprepared”. Vinitaly, having reached its 48th edition, has changed, slowly. Producers know it – they don’t close contracts for yearly supplies any longer, but see the fair as a huge exhibit. Image, however, counts very little. Substance counts. After all a psychedelic stand can attract some visitors but exporters, those who do business with wine, are interested in what is in the glass.
Stories of men, women and bottles that enrich the galaxy of wine, in Italy and in the world
by
A journalist for La Provincia di Como, sommelier and craft beer lover. He believes every glass of wine has a story worth telling. He's part of the wine editorial staff at Identità Golose