04-04-2022
Paolo Marchi and Claudio Ceroni in the middle of Teatro Manzoni's stage in Milano for the presentation of the first edition of Bollicine del Mondo, the free app that presents 500 wineries and as many labels selected on an international scale. The presentation was directed by Filippo Bartolotta, expert sommelier and wine coach, world renown wine communicator (all photos from OnStageStudio)
«Theatre and bubbles, what a perfect pair»: a small, smiling sentence pronounced from the stage of Teatro Manzoni in Milano by its President, Ernesto Mauri (for many years GM at Gruppo Mondadori) welcomed the presentation of Guida Bollicine del Mondo, Identità Golose's new project. It was a first at Teatro Manzoni for Identità, a pleasant coincidence to celebrate for the first time this ambitious project that had 14 experts among authoritative journalists and established professionals at work, coordinated by Cinzia Benzi, Identità's wine woman.
Five hundred wineries and as many labels, from 25 countries on top of Italy and France, presented in a totally free app, rich in content, capable of communicating both to passionate wine-lovers, always in search of new wines to discover and of precise technical analyses, and to all those who love to travel with taste, to discover the treasures of wine and food culture, with curiosity and an international perspective.
The audience at Teatro Manzoni during the presentation
Paolo Marchi
Cinzia Benzi
The journey that this app presents to the public also includes other content on top of the reviews, dedicated to 21 Territories: 21 itineraries to discover some of the most vocated regions: Asti and Moscato, Irpinia, Trento Doc and Etna, Champagne, Alsace, Burgundy and then Cava and Corpinnat, Chile and Argentina plus short trips to Asia and Australia.
Claudio Ceroni
Claudio Ceroni, founder with Marchi of Identità Golose and President of MAGENTAbureau, thanked Cinzia Benzi and Paolo Marchi for this project: «Thanks to their ideas, we can now present an important product, even in these difficult times. We're proud to offer our public a free, original, innovative app, and so rich in content».
The authors of Bollicine del Mondo on the stage of Teatro Manzoni
Translated into English by Slawka G. Scarso
Stories of men, women and bottles that enrich the galaxy of wine, in Italy and in the world
by
Journalist, based in Milan. At 8 years old, he received a Springsteen record as a gift, and nothing was the same since. Music and food are his passions. Author and broadcaster at Radio Popolare since 1997, since 2014 he became part of the staff of Identità Golose
Filippo Bartolotta, Paolo Marchi and Cinzia Benzi at the presentation of the new guide Bollicine del mondo, last week at Teatro Manzoni in Milan
On Wednesday 23rd of March, on identitagolose.it we live streamed the presentation of the Guida alle Bollicine del Mondo