Paolo Marchi’s words representing the Identità Milano 2023 congress. All photos from Brambilla-Serrani
We’re now adults, but we’re as young and fresh as ever. Because when assessing the 18th edition of Identità Milano, the three-day congress that ended a couple of weeks ago, it’s a concentrate of energy and enthusiasm: flattering numbers, big smiles, injections of adrenaline to continue on our road, which is the right one. «It wasn’t simple. And it wasn’t guaranteed – says Paolo Marchi, curator of the event and creator with Claudio Ceroni – after two softer editions, for reasons that had nothing to do with our intentions. And most of all – almost nobody realised, not even us – that it had been almost four years since the 23-25 th March 2019 when we organised the last “normal” Identità, edition number 15. Since then, the world has more than changed, what with the pandemic, war and all sorts of problems... We live in a different decade, the prospects and the feelings are different, the economic and social context have been revolutionised. A big question mark was looming: would people still be interested in our content or, having changed approach, would they prefer something simpler, lighter, more cheerful? Would they be interested as in the past in the concrete content we’ve always presented? The answer is yes».
«The merit goes to you, Paolo», says Ceroni. Who explains: «The 18th edition of Identità Milano, on top of being revolutionary already from its theme, was also historical in a way, because it marked not only the return to big numbers – in terms of participants, Italian and international speakers, and exhibitors – but also in terms of the extraordinary desire to cover topics connected with the changes of the industry on a global scale. Paolo Marchi’s programme was a challenge. It seemed really brave because it offered the audience of the Auditorium many talks with prestigious speakers whom we asked to discuss very interesting but also very complex topics, which require attention to be understood. In other words: it was an ambitious and not banal programme. Which met a huge success».
Claudio Ceroni and Paolo Marchi on the stage of Identità Milano 2023
The new Spazio Arena
Andoni Luis Aduriz at Identità Milano 2023
Translated into English by Slawka G. Scarso
journalist born in 1974, for many years he has covered politics, mostly, and food in his free time. Today he does exactly the opposite and this makes him very happy. As soon as he can, he dives into travels and good food. Identità Golose's editor in chief
On Monday 27th March we presented the 16th edition of the Identità Golose Restaurant Guide
All photos are by Brambilla-Serrani