06-04-2013
A picture taken from Fool Magazine, based in Malmo and run by editor and art director Lotta Jörgensen and her husband Per-Anders, editor and photographer. It has been voted as the world's best food magazine by a jury from the Gourmand Awards for 2013. The first two issues are sold-out but Issue #3, out next June, can be pre-ordered via this website
Fool Magazine is a project born out of passion and an almost foolish interest in gastronomy and beyond. Having a long history of working with food, chefs and gastronomy we lacked a magazine that allowed us fulfilling our vision what a contemporary gastronomic magazine could be.
Gastronomy has never been more exciting and diverse, yet food journalism seems to be rather conformist, following the same formula with recipes, images of chocolate cakes, lacking stories about the depth of gastronomy, environment and the people behind it all. Like the most truly great restaurants we wanted to rebel and create another voice and a different, honest language. “Food, insanity, brilliance and love” became our motto.
Fool Magazine Issue #1: Magnus Nilsson, chef of Fäviken
Fool magazine Issue #2: Michel Bras
Books and editorial news from the food planet
by
Editor and photographer born in Sweden, F.C. Inter fan, he runs Fool Magazine together with his wife Lotta
The basics of an excellent sushi