10-09-2021
Less than three weeks: this is how long we need to wait to cut the ribbon of the sixteenth edition of Identità Milano, the congress which, for sadly well-known reasons, we had to wait for much more than would have been appropriate. The event will take place from the 25th to the 27th of September 2021 at MiCo in Milan, having as its fil rouge the theme of Building a New Future: Work. As perhaps you have already read on our website these days, there will be many classic sections at the congress this year (you can read the complete programme here).
But there will also be a brand-new section, that is strongly inspired by the concept of novelty, and on a Future to be built focusing on the crucial role of work. The section will be titled The Future is now and will take place on Sunday 26th September in Sala Blu 1 at MiCo.
The creative heart of Identità: Paolo Marchi
«We're very proud of having given shape to this programme that we called The Future is today, which has never been as current as in this unhappy time. We're proud of every section of the congress, in fact, but it's clear that there can be some excellent stories that deserve to be told, and yet don't fall in the usual categories, like pizza, gelato or pasta. So what should we do? Be creative, and not even too much. There have always been establishments that were difficult to label, so it's good that Identità finds new categories, for those stories that have the aroma of novelty, and which in the middle of the pandemic made a significant step forward, taking some entrepreneurial risks that must be acknowledged and respected. Which isn't simply about opening a new place, something that didn't exist before. We looked for places that also had content that was ahead of its time».
Here are the speakers of this new section.
Matteo Baronetto and Maicol Vitellozzi
Matias Perdomo and Simon Press
Errico Recanati, Roberto Campitelli and Francesco Pompetti
Gianni Tarabini and Cesare Battisti
Francesco Capuzzo Dolcetta, Guglielmo Chiarapini and Mario Sansone
Alberto Quadrio
Stefano Bizzarri, Davide Di Fabio and Jacopo Malpeli
HERE IS THE COMPLETE PROGRAMME OF IDENTITÀ MILANO 2021
TO REGISTER, CLICK HERE AND FOLLOW THE INSCTRUCTIONS
Translated into English by Slawka G. Scarso
by
Journalist, based in Milan. At 8 years old, he received a Springsteen record as a gift, and nothing was the same since. Music and food are his passions. Author and broadcaster at Radio Popolare since 1997, since 2014 he became part of the staff of Identità Golose Instagram: @NiccoloVecchia
Alessandro Gilmozzi’s pasta mochi (photo Brambilla/Serrani)
Matteo Baronetto and the Risorgimento Room at Del Cambio in Piazza Carignano in Turin. The current course set sail in April 2014
Josep Roca and Alessandro Tomberli participated in the 16th edition of Identità Milano, within Identità di Sala: here with the classic photo with host Federico De Cesare Viola (all photos from Brambilla Serrani)