Ferran Adrià and Giuseppe Lavazza at the presentation of Coffee Sapiens, a few days ago in Milan
There are many projects and ideas in Ferran Adrià’s mind. We explained them in this article: The many things that Ferran Adrià told us on innovation, cuisine and the future. A few days ago, however, he was also in Milan to present Coffee Sapiens, Lavazza’s contribution to Adrià’s great Bullipedia project. Many Italian food reporters met at the Lavazza Flagship Store in Piazza San Fedele 6, in Milan, to listen to the Catalan genius.
Understanding in order to innovate is the philosophy behind Coffee Sapiens, the contribution of Lavazza to Ferran Adrià’s great Bullipedia project, the encyclopaedia dedicated to western gourmet cuisine.
In Coffee Sapiens the broader universe of coffee takes a main role and becomes a place of knowledge and confrontation in a book that doesn’t just speak of coffee as a product, but considers the ecosystem in which it is born and elaborated, from its production to the moment it reaches the consumer. History, consumption, production, varieties as well as industry and entrepreneurship are all covered in Coffee Sapiens which thanks to a comprehensive vision analyses every aspect and gives the necessary information to understand the world of coffee in an both interconnected and ordered way.
With Coffee Sapiens, together with Ferran Adrià, Lavazza continues the explorative journey of coffee in all its shapes and expressions, and, through “Sapiens”, an inspiring method of multidisciplinary analysis, of categorization and taxonomic analysis of food within the coffee industry, it offers a chance to compare and share all the available knowledge on coffee, which opens the way to study the evolution of cultures around the world, the traditions and customs of different people and the continuous technological innovations.
Ferran Adrià in the 2014 Calendario Lavazza (foto Martin Schoeller)
Translated into English by Slawka G. Scarso
Books and editorial news from the food planet
This article is curated by Identità Golose, the publication that organises the international fine dining congress, publishes website www.identitagolose.com and the online Guida Identità Golose, on top of curating many other events in Italy and abroad
The basics of an excellent sushi