On Friday morning Claudio Ceroni, Davide Rampello, Cristina Bowerman, Davide Oldani and Paolo Marchi in the oval hall of Identità Golose Milano during the press conference to present Identità on the road - Digital edition. During the meeting Massimo Bottura also participated online
The world has changed completely in the past few months. Our perspectives, and even our daily lives have changed. So – it's necessary - Identità Golose also changes. The 16th edition of the congress will no longer take place.
The time is not right, not yet. The data given by the evolution of the pandemic, we all know, have worsened too much in the past few days to allow us to follow our initial plans. «So on Monday morning, we decided to postpone Identità Golose to June 2021. But, at the same time, we immediately chose to create a new format, based on the current affairs, so as not to leave the Italian restaurant industry alone in these complicated months. And we got immediately down to work, with a huge productive and organisational effort. So that now we can finally announce Identità on the road – Digital edition».
These are the words of Claudio Ceroni, who with Paolo Marchi founded Identità back in 2005; he pronounced them during the press conference to present this new format for the congress, last Friday. If the mountain won't go to Mohammed, Mohammed will go to the mountain; if Covid advises chefs, pizzaioli, pastry-chefs, dining-room people, food entrepreneurs, industry professionals or simple food lovers not to got to Milan all together, for that shared embrace on which the event has always been based, to restate their joint intent which is its deep, true soul – we will miss the human touch. But it will return, the way we know it, and in the meantime we can experiment other formats – hence came the idea that will become concrete: various sites will host some mini-congresses scattered not just in Milan but all around Italy; from there, the different sections that have always characterised Identità Golose, dedicated to strategic themes and areas of the food industry will take place; over 150 journalists will be able to participate in person, on rota, in the three initial days of filming, only at Identità Golose Milano in via Romagnosi 3; there were be more, around Italy, with a programme that we will soon implement and share, always paying attention to social distancing because safety and safeguarding health are a priority. Finally, everyone will be able to enjoy this, as of the 16th of November, when we will start to share content on the online platform of www.identitagolose.it. In a few days' time, on these same pages, we will start to give details on how to register and access the platform.
Claudio Ceroni during the presentation
Paolo Marchi during his speech
Davide Rampello's speech
Massimo Bottura's speech. He's the new Goodwill Ambassador against food waste
Cristina Bowerman and Paolo Marchi
Cristina Bowerman, chef at Glass Hostaria in Rome (who these days is about to open a new Glass in China, in Xi'an) then spoke. She started by complimenting the team of Identità Golose: «I was here in the past few days [Bowerman was indeed at the Identità Golose Milano Hub until Saturday 17th with her menu] and I watched this team face the difficulties it came across. I wanted to congratulate myself for how you managed to find new solutions: this is what needs to be done when facing new difficulties. I never give up, I'm convinced there's a solution for every problem and I never thought that this crisis could mean the end of the restaurant industry as we know it. And indeed, at this time I want to send a message to all my colleagues, inviting them never to abandon their creative vein: in fact, this is a time to invest, in new projects, new ideas, new techniques, new machines. This is the time in which our intelligence can develop new solutions to create a better world, and most of all a world in which creativity, which is our most important feature as human beings, dominates».
The entire press conference is available on Identità Golose's YouTube channel. Follow this link.
Translated into English by Slawka G. Scarso
Some of the speakers who will talk in the Auditorium at the 18th edition of Identità Milano, from the 28th to 30th of January
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