21-04-2016
There’s been a turnabout, especially in the Anglo-Saxon gourmet scene, where many prestigious restaurants forbade guests to take pictures of their dishes: the capitulation to Instagram seems inevitable. The most famous and recent case is that of David Chang, who was one of the first to say enough at Momofuku Ko
There’s a small viral video which for some time has been appearing in social network timelines, with which, often enough, we spend time publishing frivolous things (too). It shows three Afro-Americans enter a fast-food, order three sandwiches and... when it’s time to eat two of them look at the third one severely as he bites his burger before taking a picture. It’s an excellent emblem of how the idiosyncrasy of photographing anything served on our table is now global, pervasive, and goes far beyond taking pictures of dishes that really deserve to be remembered: for their beauty and originality, as well as the fact we don’t come across them everyday. It’s certainly not a coincidence that while there’s been a constant growth in social communication in the past few years, and meanwhile a growth in the eagerness to share everything we do with friends and virtual acquaintances, many fine dining restaurants have taken a rather strict position towards those pulling out a smartphone to photograph the dishes.
One of the many satirical photos on the theme to be found online
David Chang
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Journalist, based in Milan. At 8 years old, he received a Springsteen record as a gift, and nothing was the same since. Music and food are his passions. Author and broadcaster at Radio Popolare since 1997, since 2014 he became part of the staff of Identità Golose Instagram: @NiccoloVecchia