18-02-2019
Pizzerie Luigia, 7 restaurants in Switzerland and Dubai (in the photo, the first location in Geneva)
Seven restaurants in Switzerland – the first in Geneva, opened in 2010, the latest recently opened in Sion – and Dubai and there’s more to come, even overseas. Many of these serve up to 1000 people each day, with over 200 collaborators and a revenue of 30 million francs. Luigia, as a group, has remarkable numbers; but this would be of little importance if they weren’t paired with the smiles of those welcoming the guests in every restaurant, with the delicious offer– see Polpo alla Luciana, worth scooping the sauce with some bread at the end, and a masterful Neapolitan ragù, as well as the pizzas, which stand out compared to the average local competition – and with the enthusiasm and attention of Enrico Coppola, a pizzaiolo from Piedmont, but originally from South Italy, who was already responsible for the success of Totò&Macario on top of being the Italian world champion and vice-champion of Neapolitan pizza. When in 2010 Luigi Guarnaccia – founder of the first home delivery pizza business in Italy and owner of other restaurants in Geneva – met him thanks to a common friend, chef Davide Palluda, and asked him to help him run a new pizzeria in an ex garage in Rue Adrien Lachenal, on Geneva’s rive gauche, Enrico didn’t think twice and moved to the Canton of Geneva. This is when the first Luigia restaurant was born – named after both of their grandmothers – in and old garage.
Pizza with tomato sauce, Parma ham, shaved Grana Padano, fried green peppers
Luigi Guarnaccia and Enrico Coppola
Translated into English by Slawka G. Scarso
All the news from the most copied and popular Italian dish in the world
by
a journalist born in Naples now living in Rome, she tries to make her three passions meet: eating, travelling and writing