03-03-2018
Paolo Marchi opens the 14th edition of the Identità Milano congress, recalling gourmand and photographer Bob Noto, who passed away almost one year ago
11.01 am. The 14th edition of Identità Milano starts with Claudio Ceroni, patron of Magenta Bureau and co-organiser of the congress since the start. Snow is falling outside: «Even this year, as tradition, a bitter cold has followed us». This year’s fil rouge is the human factor. «First of all, let me thank Paolo Marchi. We owe him the choice of the theme and its development. But this is no news to us, because we’ve always paid strong attention to the importance of human relations, ever since we first started working together». About the congress that’s about to begin he says: «Last year I said edition 2017 was the biggest ever. I can say the same of this year’s edition: despite the snow and the elections tomorrow, we’ll have 120 chefs, the highest number ever. And the same applies to the registered communication professionals: 1300. In the past few days the most important publications have written about us, covering our programme. It makes us proud. Thank you». His thanks: «I’d like to point out that this year we have created an unprecedented collaboration with Gambero Rosso, Università di scienze gastronomiche di Pollenzo, Niko Romito Formazione, Centro Clinico Nemo, Dissapore, Maddalena Fossati’s La Cucina Italiana». The news in 2018: «After the success in 2017, this year we will have the most important chefs and barmen in Italy at Identità di cocktail. Giunti is organising Identità di Libri, the bookshop inside the congress. We’re proud to have created a joint programme».
Claudio Ceroni of MagentaBureau
From today to Monday 5th March, there will be 120 chefs, pastry chefs, gelatieri, bread makers and pizzaioli speaking
Translated into English by Slawka G. Scarso
Tutto sull’edizione 2018 di Identità Golose, a Milano da sabato 3 a lunedì 5 marzo. Il tema della quattordicesima edizione sarà “Il fattore umano”
by
born in Milan, 1973, freelance journalist, coordinator of Identità Golose World restaurant guidebook since 2007, he is a contributor for several magazines and teaches History of gastronomy and Culinary global trends into universities and institutes. twitter @gabrielezanatt instagram @gabrielezanatt