12-03-2018
Monday 5th March, Josep Roca (Celler de Can Roca), Will Guidara (Eleven Madison Park) and Laura Price(World's 50 Best Restaurants) speak of dining room service at Identità Milano. Massimo Bottura (Osteria Francescana), Matteo Lunelli (Cantine Ferrari) and Paolo Marchi were also in the panel moderated by Federico De Cesare Viola (photo Marchi)
It’s always hard for me to speak of my experience at Identità. My experience is like no other, given I am both the creator and curator of the congress. This means I have to run all over the place, be where I’m needed, for instance to give awards, participate in meetings, greet people, all this while keeping an eye on the schedule – a delayed flight is enough to change everything and my most precious collaborator, my guardian angel Giulia Corradetti is always ready to update me. I’d like not to hear from her for 72 hours. It would mean everything is ok, no hiccups whatsoever.
My greatest regret, as one can easily understand, is that I cannot attend all the lessons and all the activities in the booths. This I managed only the first time, in January 2005, when at Palazzo della Borsa in Piazza Affari in Milan we only had one room, and there was a total of 18 speakers, 9 on the first day, 9 on the second.
I’ve come to accept this. Yet it’s always sad to miss this or that moment. This is also because many don’t understand that if I’m not sitting in the front row, it’s not out of spite. It’s always out of necessity. There are countless concurring events, and my role allows for no break. During the three days of the Identità I walk so many kilometres from one end to the other of the congress centre in Via Gattamelata, and there’s hardly time to relax and perhaps eat something nice, and drink a glass of good wine.
I get into the congress mood early in the week. It’s as if I were in apnoea. If I pay attention to something distant, it’s only to distract myself. This year even more so. Identità 2018 started early, between Thursday 1st and Friday 2nd of March, with the latest competition in which we took part. We were afraid of the bad weather – it’s always snowing on the eve of the event – and of the concurring elections on Sunday 4th of March. This complicated our schedule, but there were so many participants, and of such high quality, that we often forgot about this.
Serena Serrani prepares the Leonardian background for the official photos at Identità Golose 2018
Identità no longer belongs to its organisers. It no longer belongs to my friend and partner Claudio Ceroni, with whom we constantly exchange ideas, and I. It belongs to all those who follow it and enjoy it, not just during these three days late in the winter.
Responsibilities increase daily, as well as in view of edition number 15. The Human Factor, the theme of 2018, was appreciated in all its energy both by speakers and public. Each gave their interpretation. Nobody was cold about this theme that puts man at the heart of everything.
Roberta Pezzella and Papoula Ribeiro, the ladies of bread, the former Italian, the latter Brazilian
Tutto sull’edizione 2018 di Identità Golose, a Milano da sabato 3 a lunedì 5 marzo. Il tema della quattordicesima edizione sarà “Il fattore umano”
by
born in Milan in March 1955, at Il Giornale for 31 years dividing himself between sports and food, since 2004 he's the creator and curator of Identità Golose. blog www.paolomarchi.it instagram instagram.com/oloapmarchi