After years of pointless talking about the grandeur of Italian cuisine. After many empty promises of networking. After countless seemingly beautiful projects, but whose only goal was to give visibility to the respective creator. At last, after all this, there’s something concrete that goes beyond the barriers and envy that runs between different associations. Altogether, this time; all together for the Italian restaurant industry. These are the key points of the first Giornata della Ristorazione (Restaurant Day). We borrowed them from Paolo Marchi, who was in the front row at the meeting in Rome organised by FIPE to present this project which on the 28th of April will liven up restaurants across Italy. Thousands and thousands have already joined the project (to join them, click here): a sort of “system test”, a yearly event to give visibility to the industry and which will provide a good excuse to draw the attention of politicians and institutions to its needs. We’ll have proof of this in around 20 days or so.
A popular, inclusive and deeply ethical project developed to celebrate the sharing of a renewed feeling of community. The Giornata della Ristorazione is created by Fipe – Federazione Italiana Pubblici Esercizi, under the creative and artistic direction of R&P Creative Studio. An event that aims to celebrate Italian restaurant culture and the art of conviviality.
The presentation in Rome of the Giornata della Ristorazione: Davide Oldani joins in streaming
THE EVENT – The idea is to give life to a yearly event that will have restaurants, trattorias, osterias, pizzerias and taverns take a main role as the cultural agents capable of re-educating people to live together. This is strong signal, in difficult times, to express how the restaurant industry can act as a witness and spokesperson for the value of hospitality and community.
THE ALLEGORY OF BREAD – Bread has a strong symbolical value as the element of sharing par excellence, and an absolute protagonist, since ancient times, of conviviality; in this respect, bread is not just the protagonist of the dishes presented by the restaurants joining the project, but is also the fil rouge that runs across the project, inviting its participants to develop dishes that will pay homage to their region, classically or innovatively.
Paolo Marchi's speech
- Hospitality culture: restaurants have a crucial social function, contributing to the safeguarding and mending of the collective fabric.
- Tradition and innovation: the recovery and enhancement of agricultural cultures and popular rites that are reunited in the ferment of modern influences.
- Quality and ethics: every entrepreneur is aware of the desire to act as a real “agent” that supports the territory and promotes its know-how.
- Environment: the environment can be saved through dining too, with the quality of the food produced in respect of the land and the people who work this land.
THE EVENTS – The Giornata della Ristorazione is shared by 85 local divisions of Fipe-Confcommercio who have taken part in the project. Each one of them will take part in a series of special events including workshops, round tables, press reviews and cooking demos, all dedicated to the food industry and to promoting the values of Italian cuisine. The city of Rome will be the protagonist of a big main event with the involvement of the institutions, press, companies and organisations that supported the project.
THE CHARITY PROJECT – On the occasion of the Giornata della Ristorazione, Fipe is also supporting an important charity project. Supporting the project is easy: for every dish that the public will choose one from the restaurants involved in the project, Fipe will give a donation to Caritas Italiana, to underline the importance of promoting inclusion, sharing and the relationships that are the basis of hospitality culture. Intesa Sanpaolo will also support the charity project in favour of Caritas Italiana and against food poverty with a connected fundraising activity on the crowdfunding platform “ForFunding”. Moreover, in the days before and after the Giornata della Ristorazione it will be possible to donate also through the Intesa Sanpaolo ATMs.
CLICK HERE TO JOIN THE GIORNATA DELLA RISTORAZIONE
Translated inti English by Slawka G. Scarso
Reviews, recommendations and trends from Italy, signed by all the authors of Identità Golose
This article is curated by Identità Golose, the publication that organises the international fine dining congress, publishes website www.identitagolose.com and the online Guida Identità Golose, on top of curating many other events in Italy and abroad
Minister of Business and Made in Italy Adolfo Urso together with Lino Enrico Stoppani, President of FIPE-Confcommercio, for the opening of the first Catering Day
Beijing at the beginning of the reopening (photo Washington Post)