January - Dreaming of a better Africa. Photo by Steve McCurry
From Nadia, the proud argan oil paladine in Morocco, to John, the guardian of Lare pumpkins in Kenya; and from Anna, who fights for the quality of salted millet couscous on Fadiouth Island in Senegal, to Asnakech, who stands guard over coffee estates in Ethiopia. The 2015 Lavazza Calendar - produced with Slow Food and featuring photographs by Steve McCurry and creative direction by Armando Testa - is a photographic journey through the stories of everyday heroism of the Earth Defenders: women and men who every day defend their land and their projects in Africa with courage and devotion. In this way Lavazza and Slow Food take a stand beside all the Earth Defenders and food traditions: they are symbols of hope for local communities and spokespeople of the potential for development and a better future.
The 12 photographs by McCurry, which immortalise the spirit, strength and humanity of the Earth Defenders, are on show at the Salone del Gusto e Terra Madre 2014 (Turin, October 23-27) and for the first time the 2015 Lavazza Calendar is on sale in a limited edition to support the “10,000 food gardens in Africa” project. The Earth Defenders launch an appeal to everyone who shares the principles and values of food sustainability promoted by Lavazza and Slow Food. In fact, starting today, the Calendar2015.lavazza.com website raises a call-to-action to become Earth Defenders by making a donation to African food gardens or becoming a spokesperson for the project on social channels with the hashtag #earthdefenders.
July - Our Roots. Photo by Steve McCurry
The Lavazza Calendar “The Earth Defenders” is also a practical tool to support the “10,000 food gardens in Africa” project. Because the proceeds from sales of the limited edition calendar and the call-to-action published on the website Calendar2015.lavazza.com will be donated entirely to the Slow Food project, which plans to create 10,000 food gardens in African schools and villages by the end of 2016. “There has to be a return to recognising the value of food: it is no longer admissible and sustainable,” explains Carlo Petrini, the President and Founder of Slow Food, “to consume food recklessly, without looking at what lies behind the product. We can no longer tolerate that local communities in Africa are denied their own food sovereignty: we are all Africans and children of the same planet and we all share the same sense of humanity. The Earth Defenders project tells us that we must support Africa and contribute to the renaissance of this continent, fully aware and proud of the fact that this is not a commitment to charity, but to restitution”.
December - Future in our hands. Photo by Steve McCurry
This article is curated by Identità Golose, the publication that organises the international fine dining congress, publishes website www.identitagolose.com and the online Guida Identità Golose, on top of curating many other events in Italy and abroad