The Identità Expo video

Identità Expo takes its first steps and receives an unusual media visibility: the presentation, on Wednesday at the Expo Gate in Milan, had an incredible echo on the media, many (everyone) wrote about it, from La Repubblica to Corriere della Sera, and Il Giornale, Il Giorno, Il Resto del Carlino, La Nazione, Avvenire, Italia Oggi... For this occasion, Brambilla-Serrani-Cicogna created a video that sums up the history of Identità Golose in two minutes, illustrating what has been done during these eleven years at the service of Italian food and wine, the great work that led Expo Milano 2015 to choose Identità and its organisational arm, MAGENTAbureau, as concessionaires of this great event, being points of reference when it comes to Italian fine dining and more.

Through images, the video we present here illustrates the eleven editions of Identità Milano, the six of Identità New York, the four of Identità Londra and so on. «I like to be able to concentrate all the beauty of Identità in a few seconds and allow even those who couldn’t be there to experience that emotion – explains Federico Cicogna – We wanted to give sound and colours to the flavours that makes it possible for you to sit at a table where you know all the dishes yet not the number of guests». Enjoy.