S.Pellegrino celebrates Pavarotti

In 2013, a year of momentous celebrations and anniversaries in the Opera world, the iconic S.Pellegrino bottle features a surprising new look, celebrating with a Special Edition Luciano Pavarotti, the greatest tenor of all time, and the Italian Opera, the art form that was forever changed by him. The Maestro brought Opera to the appreciative ears of a larger audience worldwide and exported the same joy of being Italian that S.Pellegrino communicates on the best tables of over 130 countries.

S.Pellegrino and its still-water companion, Acqua Panna, share Luciano Pavarotti’s devotion to the ideals of Italian excellence, such as talent, passion, culture, togetherness, beauty. Like the two Italian waters, the radiant tenor acted as a worldwide ambassador of the Italian way of living, with his grand, yet simple approach to life, his conviviality and his authentic passion for people, life and above all, music.

The special tribute, “S.Pellegrino celebrates Luciano Pavarotti”, takes place during an year that stands out for its wealth of important events and anniversaries in the world of Opera: in 2013, the world commemorates the 200th anniversary of both Giuseppe Verdi’s and Richard Wagner’s births, with opera theatres across the globe featuring programs in memory of the two composers; this is also the year the Arena di Verona Lyric Festival celebrates its 100th year of performances. Last but not least, 2011 marked the year that Luciano Pavarotti, the global symbol of Italian opera, would have celebrated the 50th year of his illustrious career.

During his career, the Maestro was invited to sing in the most important theatres in the world, in addition to giving spectacular open-air concerts and celebratory shows. Today, his name and influence live on through the Luciano Pavarotti Foundation, which was founded by his wife, Nicoletta Mantovani, after the Maestro’s passing. The Foundation operates with the double goal of keeping his memory alive and of supporting talented emerging singers who are keen to take their very first steps onto the opera scene. It is this passion for talent scouting that the Pavarotti name continues to share with S.Pellegrino: just as the Maestro always paid close attention to young auditioning singers and took care to give singing lessons to deserving students, S.Pellegrino has always supported aspiring young chefs in the fine dining world.

“This Limited Edition bottle represents a new and important landmark in the Italian Talents project, which S.Pellegrino launched in 2010, aimed at nurturing and creating synergies between the most excellent Italian companies & celebrities, symbols of style, innovation, culture and prestige,” says Stefano Agostini, CEO of Sanpellegrino. “Following the special editions that S.Pellegrino launched with Missoni and Bulgari,” Agostini continues, “in a year full of extraordinary happenings in the world of music and Italian opera, we would be remiss not to celebrate the greatest, most illustrious representative whose splendid voice and great personality helped to develop a strong, positive image of Italy and of the Italian way of living throughout in the world, just as S.Pellegrino and Acqua Panna have done ever since.”

“I am especially proud of this Tribute to Opera and to Maestro Pavarotti, which falls on a special, symbolic year for this art form, to which Luciano contributed in a way that made it known and loved all over the world for the immediacy, simplicity and passion that always set it apart,” says Nicoletta Mantovani. “As S.Pellegrino has done on the haute cuisine scene, Luciano conveyed the idea of Italian excellence every day with strength and enthusiasm through his love for music and for the magnificence of Italian lyric opera.”

The exclusive Special Edition “S.Pellegrino celebrates Luciano Pavarotti” temporarily replaces the standard S.Pellegrino bottle in the most refined restaurants around the world for a grand total of 50 million bottles.