Restaurant Imago inside hotel Hassler in Rome turned 10. It has always been a meeting point for the Italian and foreign political, economic and cultural élite. They celebrated with an exclusive cocktail during which Roberto Wirth and Francesco Apreda told the story and transformation of their “baby”.
In fact, it all started 50 years earlier, in the autumn of 1956, when Oscar Wirth, the then patron, and father of Robert (current president and general manager at Hassler Roma), transformed the panoramic terrace on the sixth floor of the history building in Trinità dei Monti into the first “Roof top Restaurant” in Italy.
It was the first restaurant on the last floor of a hotel and it received such praise that it soon became an exclusive place, thanks to its view as well as to its food. It soon attracted famous people from all around the world -
John Fitzgerald Kennedy, Richard Nixon, Grace Kelly, Audrey Hepburn, Federico Fellini, Charlie Chaplin, Igor Straviskji, to mention a few – who could admire the unique view of Rome from the restaurant’s windows while tasting delicious specialties.

Roberto Wirth and Francesco Apreda
Today you can still admire every detail of the Eternal City from restaurant
Imàgo, renewed in the late 2006 and awarded with a Michelin star in 2008. The view is breath taking, right from the moment you first walk in the restaurant. Yet at
Imàgo the pleasure given by the view is pleasantly continued by the pleasure for the palate. Chef
Francesco Apreda, encouraged by
Roberto Wirth, created and designed the small yet functional kitchen. He personally chose the materials, equipment and the position of the stations. His innovative dishes enclose classic Italian cuisine with a new take characterised by his unique style made of memories, research, taste and imagination: refined flavours and oriental colours, beautifully and wisely intertwined with Italian tradition, resulting in a fresh and genuine cuisine.
On the occasion of this unusual anniversary the chef, with all the staff at
Imàgo, prepared the best creations from the last decade served with excellent champagne, during a glamorous night dedicated to good food and good company.
(Content by Tania Mauri. In the photo gallery, the historic dishes of the night mixed with others, in a list of the best dishes taken from the contemporary menu, with a comment by Carlo Passera)
Translated into English by Slawka G. Scarso