Identità Golose
The fifth edition of Identità Golose will take place in Milan from the 1st to the 4th of February 2009: from Sunday to Wednesday, 4 days which may appear many, but are just a few if compared to the 365 days of a whole year or, above all, to the joys and sorrows that, every year in wintertime, live together within Milan’s innovative food and pastry scene.
The brightest news of the fifth edition is the new setting: it’ll take place in via Gattamelata’s Milano Convention Centre, always in the city of Milan, a place we chose because it’s big, functional and therefore able to satisfy the demands of the exhibitors, the audience and the speakers.
Identità Golose gives birth to ideas, hopes, comparisons and even controversies because food is a pulsing planet and those who walk on it don’t simply live in it but animate and shake it. Bad sign if it weren’t like this, particularly considering this year’s issues. Which are three, resumed by three words as a synthesis of the commitment that joins everyone working on 2009 congress: Vegetables, Life, 20 Years.
Vegetables – and NOT vegetarian cuisine – in order to go beyond the dualism between meat and fish, to face the glutton side of all that comes from vegetable gardens, green fields and also the seas.
Life is meant with a double meaning: the world of crude food, which always comes before every form of cooking and cooked cuisine. But also the healthy food world, a physical and mental wellbeing more and more threatened by allergies, illnesses and stress, a path we started following on 2008 edition.
20 Years Old, at last, because I’m definitely sure that every food&wine reviewer must stress the fame of young chefs, running the risk of judging and not only confirming the skills of someone that has been already clapped by everyone. That’s too easy.
Furthermore, we’ll talk about the Great Families, the transmission of talent from gene to genius; Marche and France, that is 2009 Italian hosted region and the world hosted country. And also the great pastry chefs, the excellencies of chocolate and desserts, the world of wine and sapphron, creativity and fantasy within cocktails so that ‘happy hour’, launched by Milan itself, may rule as a real happy hour.
Paolo Marchi
Identità Golose founder and curator
