Amor, the Alajmo family debuts in Milan

At number 10 in Corso Como, the 11th establishment of the Paduan family has opened. An ode to fast casual and steamed pizza

08-07-2019
The counter at Amor, the pizzeria of Gruppo Alaj

The counter at Amor, the pizzeria of Gruppo Alajmo and Philippe Starck opened to the public on Wednesday 10th April in Corso Como 10 in Milan, tel. +390247703699 (photos from Lido Vannucchi)

There’s a recurring number ten in the first Milanese adventure of the Alajmofamily, the owners of 10 restaurants in Padua, Venice and Paris. The eleventh establishment is the first in Milan and opened to the public on April 10th, at number 10 in Corso Como, one of the most iconic locations in town.

«We’re very happy», Raffaele Alajmo, Ceo of the group told Identità Golose, «of launching this new concept, our first fast casual restaurant. Amor has an extra R compared to Amo, the establishment opened in 2016 at Fondaco dei Tedeschi in Venice». It is entirely focused on pizza, especially the steamed Pjzze with a J, as in Alajmo, which they presented during the 2013 Identità Milano congress. «We’ve patented every step of this preparation, from the pre-cooking to the first steam cooking in the oven, to the service of the dish». «It’s fast, but it’s not fast food», Massimilianopointed out, «at Amor fast must be a perception in terms of taste, a consequence of all the work we’ve developed so that this kind of food can be elegant whereas it is usually heavy. We started from Neapolitan pizza, we conceptualised it and alajmisedit, paying attention to one feature above all: lightness, in every step».

The design inspired by Venetian masks

The design inspired by Venetian masks

A place for sharing

A place for sharing

Open from breakfast till after dinner 

Open from breakfast till after dinner 

It's also a take away place

It's also a take away place

Raffaele and Massimiliano Alajmo and Philippe Starck

Raffaele and Massimiliano Alajmo and Philippe Starck

Steamed pizza - Crema Eccezionale

Steamed pizza - Crema Eccezionale

Masscalzone with prosciutto and mushrooms 

Masscalzone with prosciutto and mushrooms 

Masscalzino - Crema Eccezionale

Masscalzino - Crema Eccezionale



Amor
corso Como, 10
Milano
+390247703699
Pizze: 4,50/7 euro
Orari: lunedì/giovedì 8–22; venerdì 8–24; sabato 10-24; domenica 10–22


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