30-04-2015
Tomorrow will be the day of Expo in Milan. The fil rouge of the 2015 edition: "Feeding the planet, energy for life". The first World Fair was organised in 1851 inside the Crystal Palace in Hyde Park, London. "The event opening tomorrow", says Paolo Marchi, "is the result of a gigantic organisational effort, of which everyone should be proud. I hope it will be a turning point, leaving the economic crisis behind"
I can’t wait to enter Expo and for everything to begin. I can’t wait since March, 7 years ago, in Paris, when Milan won over the Turkish town of Smyrna, which presented the theme of safety. Seven years and one month later we’re ready. We’re ready among thousands of polemics and as many problems, many of which were good problems. Except if you only look at, or mostly look at, what is negative, you end up ignoring the exceptional work done at Rho so that tomorrow it can all start well and proceed even better.
I only visited the site once, a couple of weeks ago when it was still a large building site and much was still left to the imagination and needed to be finished. I was impressed. Italy is the country of Tafazzi and Brancaleone, of melodrama and jinxes, it is so true. We can be ashamed of many things, corruption and bureaucracy, for sure, and even craftiness, all those things that make many Italians feel as though the World Fair was something distant, an alien ship. Those who are working at full speed so that tomorrow almost everything can be ready, starting from the sole commissioner, Giuseppe Sala, would have needed enough time to explain Expo.
The Identità Expo pavilion is inside the C1 area, between the pavilions of Malaysia and Thailand and in front of the cocoa, rice and coffee cluster; behind it, there’s the children’s playground. It is a restaurant and a classroom too in which many cooks, experts and chefs from all around the world will present themselves
We at Identità will open our space. It’s in the C1 area, between the pavilions of Malaysia and Thailand and in front of the cocoa, rice and coffee cluster; behind us, the children’s playground. Two floors and a programme as rich as ever. For once, Identità Golose will last 6 months instead of 3 days and will be both a restaurant (four courses for 75 euros, including wines) and a classroom in which many cooks, experts and chefs will present themselves. There will be cuisines from around the world and pizza, the formats of Identità connected with Milan, there will be pasta from around Italy, books, and the people who will in turn pass by the Decumanus, those little under 2 km between one and the other end where we will walk until October 31st.
Massimo Bottura of Osteria Francescana in Modena: he will participate in the debut, for 3 days at Identità Expo (here’s the programme)
For every detail on the programme, please click here.
Activities, ideas and protagonists in Identità Golose's location inside the 2015 World Fair
by
born in Milan in March 1955, at Il Giornale for 31 years dividing himself between sports and food, since 2004 he's the creator and curator of Identità Golose. blog www.paolomarchi.it instagram instagram.com/oloapmarchi
No other food before veg
Hurray for mother yeast!
A totally veg day at Identità Expo
Pasta with... Sicilian concentrate
Bartolini’s sense of pasta
The essence of the sea with the Cera brothers
Ajo e ojo? As long as it’s Monosilio-style
Two nights with Andrea Ribaldone
Dining with the world on Saturday night
Bowerman’s trip around the world
Double interview with Marchesi-Santin
Here’s how we want to change the world
Dining with Ferran Adrià
North America applauds us
Master Ichikawa, what a lesson!
Niederkofler, mountain taste
Order and cleanliness, Claudia guards
The Costardi brothers’ menu