A group photo with all the representatives from East Lombardy at Identità Milano: they were so many that, in order to take the photo, Brambilla-Serrani had to bend backwards on a ladder
«Close your eyes for a moment and try to think of four territories joining forces to promote their art, their culture and most of all their culinary heritage. Now open your eyes: this has happened. It’s called East Lombardy». These are the words of the mayor of Cremona Gianluca Galimberti, on the stage of Identità Golose with Roberta Garibaldi, the project’s scientific director, the mayor of Bergamo Giorgio Gori, the two vice-mayors of Brescia, Laura Castelletti, and Mantua, Giovanni Buvoli, the president of the Chamber of Commerce of Bergamo Giovanni Paolo Malvestiti. Together, for the initial launch of the great project.
«Thanks to this project that has the restaurant industry at its core, we’ve discovered an area extremely rich in high quality products as well as great restaurants – said Gori – and indeed our restaurateurs and chefs are the main testimonials of this project as they are the keepers of a gastronomic knowledge placed in between the network of breeders and producers».
Giorgio Gori, Laura Castelletti, Gianluca Galimberti, Giovanni Buvoli, Roberta Garibaldi and Giovanni Paolo Malvestiti
Thanks to the involvement of the many representatives who took part in the project and were the first to join and believe in its potential, East Lombardy had an expo area within the congress in which chefs and producers were at work in turns, participating daily in cooking demos and tastings, so that everyone could take on a journey and discover the food, history and tradition of East Lombardy.
Paolo Marchi with the chefs
And Giovanni Buvoli: «We created synergies, convinced as we we’re that everyone will benefit greatly from them. Each one will promote their products, but we’re sure the various activities will have significant economic outcomes for everyone». «East Lombardy is a great testimony of sensitivity towards social and tourism aspects as driving forces for our territory, even in terms of economics» said Giovanni Paolo Malvestiti at the end, representing the four Chambers of Commerce.
Claudio Ceroni of MagentaBureau, Giorgio Gori and Enrico Bartolini
The project’s courage showed that by working as a team and joining resources, you can valorise and promote a territory, focusing on an offer that is more and more integrated with local art, culture, nature and gastronomy. The successful collaboration created by the four territories on this occasion aims to be long lasting, so that it can bring benefits in the future too, to all those working with food and wine: those who take care of the land, those who work there, those who cook its products.
Translated into English by Slawka G. Scarso
Presenting the excellences of Bergamo, Brescia, Cremona and Mantua
From Bassano del Grappa in Veneto, after a Master in Food & Wine Communication, she joins the staff of Identità Golose in the summer of 2016. She loves Bob Dylan and delicious food