13-02-2024
A new guidebook? Yes, a new guide, because in a world where we are constantly bombarded with millions of pieces of information, we need the right ones.
Since its inception, Identità Golose has focused on fine dining. But already in 2011 the Identità Milano congress, the first in the world, got rid of the bias against a direct confrontation between great chefs and great pizza makers, putting them on an equal footing, and thus inviting pizzaioli to take part in the congress. This was unprecedented. And even before that, in 2008, the debut edition of the Identità Golose Guida ai Ristoranti d'autore also included the best pizzerias in the country, as they were no longer to be considered the children of a lesser god, nor relegated to a niche.
Similarly, signature cocktail bars have found space in the same Guide for two editions now; and the best Italian and international mixologists have been invited to speak at the congress since 2017.
For both pizzerias and cocktail bars, however, we think it’s time to propose a specific tool which complements what we have already done, but also has its peculiarity and autonomy, so that we can give value to the excellence in these two sectors even more and better.
This is the meaning of the new Identità Golose Guide to Signature Pizzerias and Cocktail Bars, which will be presented in Milan on Monday 26th of February: a project that - thanks also to the support of the main partners Molino Casillo, S.Pellegrino and Casa Marrazzo - we have conceived and will come to light in full continuity with Identità Golose and at the same time as something completely new.
This alone dictates a line that is both in the vein of Identità and at the same time innovative. But then we want to propose many other innovations: agile fact sheets with lots of practical information, attention to all food trends, but above all indications of 'our choices', the advice we feel we can give, to provide readers with the most useful advice.
We don't want to be comprehensive, we don't want to be generalists: we want to be ambitious, consistent, serious, free. If we make mistakes - and we certainly will, here and there - it will be our own fault.
The first edition of the new Identità Golose Guide to Signature Pizzerias and Cocktail Bars - online, free of charge - is about to launch. Save the date: 26th of February. Get ready.
Translated into English by Slawka G. Scarso
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by
journalist born in 1974, for many years he has covered politics, mostly, and food in his free time. Today he does exactly the opposite and this makes him very happy. As soon as he can, he dives into travels and good food. Identità Golose's editor in chief
Luca Doro with his mother and grandmother. The pizzaiolo from Doro Gourmet in Macerata Campania has now landed in Friuli too, with Impronta Doro in Cervignano (Udine)
All photos are by Brambilla-Serrani