The logo of Identità's new platform
Wednesday 10th of November, in the middle of the afternoon, we launched a great news that further enriches the already rich galaxy of Identità Golose and MAGENTAbureau. It's called Identità Digitali and it's a platform entirely dedicated to video content drawn from the latest edition of the congress, and much more. Thanks to this new tool, open to food lovers and professionals, it will be possible to watch a complete version of the lessons at the Identità Milano 2021 congress, the award ceremonies, new interviews and content created with our media partners. During the next few weeks, the offer will be made richer thanks to new content that will illustrate all the activities and special projects of Identità Golose and MAGENTAbureau.
«This new, ambitious project - Claudio Ceroni, president of MAGENTAbureau explains – testimonies our attention to the digital dimension, acting ahead of our times. This was the case for the identitagolose.it website, for the Guida ai Ristoranti in Italia e nel mondo, and for the attention paid to every aspect of communication that we have developed through our social media channels. After the complex time we've been through, this sensitivity has grown further: both on our behalf, and that of the chefs and businesses that have chosen to be our partners in our projects. So it was a totally natural step for us to think of a video platform that will be a stable part of our work, from now on, and that will allow us in the future not only to preserve the content we will produce, but will most of all provide a constant source of documentation and ideas available for professionals and food and wine lovers»
A preview of Identità Digitali: a video from Massimo Bottura's lesson, available as of the 10th of November
«I think that the most important aspect connected with the new Identità Digitali platform – says Paolo Marchi, creator and curator of Identità Golose – is the confirmation that we don't stop, and continue to follow an intention that was ours from the very beginning: never feel pleased, never rest on your laurels and believe that everything is fine and that you can play the same music for years and years. Identità Digitali follows all the other steps taken since 2004: it's a moment of growth, of added value, that confirms a road taken following a path that keeps going on, a one-way road towards distant horizons».
The video of Davide Rampello's talk at Identità Milano 2021
The platform is available as of the 10th of November with a complete list of the lessons and special content created during Identità Milano 2021: you can navigate the platform inspired by the each protagonist or by the themes that have always characterised the congress.
Massimiliano Alajmo and Corrado Assenza shared a lesson at Identità Milano 2021
Identità Digitali is a platform designed not only to make all the content from the Identità Milano congress available, but also to communicate all our activities and our partners' most significant projects.
Riccardo Camanini during this year's talk
Translated into English by Slawka G. Scarso
The events you cannot miss and all the news of topical interest from the food planet
Journalist, based in Milan. At 8 years old, he received a Springsteen record as a gift, and nothing was the same since. Music and food are his passions. Author and broadcaster at Radio Popolare since 1997, since 2014 he became part of the staff of Identità Golose