Identità Digitali is born: the video platform of Identità Golose and MAGENTAbureau

A place where you can find videos from our congress and much more. With a subscription, you can access masterclasses, debates and interviews: a constantly updated offer

19-11-2021
The logo of Identità's new platform

The logo of Identità's new platform

Wednesday 10th of November, in the middle of the afternoon, we launched a great news that further enriches the already rich galaxy of Identità Golose and MAGENTAbureau. It's called Identità Digitali and it's a platform entirely dedicated to video content drawn from the latest edition of the congress, and much more. Thanks to this new tool, open to food lovers and professionals, it will be possible to watch a complete version of the lessons at the Identità Milano 2021 congress, the award ceremonies, new interviews and content created with our media partners. During the next few weeks, the offer will be made richer thanks to new content that will illustrate all the activities and special projects of Identità Golose and MAGENTAbureau.

«This new, ambitious project - Claudio Ceroni, president of MAGENTAbureau explains – testimonies our attention to the digital dimension, acting ahead of our times. This was the case for the identitagolose.it website, for the Guida ai Ristoranti in Italia e nel mondo, and for the attention paid to every aspect of communication that we have developed through our social media channels. After the complex time we've been through, this sensitivity has grown further: both on our behalf, and that of the chefs and businesses that have chosen to be our partners in our projects. So it was a totally natural step for us to think of a video platform that will be a stable part of our work, from now on, and that will allow us in the future not only to preserve the content we will produce, but will most of all provide a constant source of documentation and ideas available for professionals and food and wine lovers»

A preview of Identità Digitali: a video from Massimo Bottura's lesson, available as of the 10th of November

A preview of Identità Digitali: a video from Massimo Bottura's lesson, available as of the 10th of November

«I don't want to sound presumptuous - Ceroni continues – but in our thoughts we wanted to create a small "Netflix of gastronomy", and so our inspiration came from that kind of platform. We start with an edition of the congress dedicated to signature cuisine, pastry making and hospitality like the one that has just ended, very rich in stimuli and debates and analyses, which was even more significant given the dramatic times we've all overcome».

«I think that the most important aspect connected with the new Identità Digitali platform – says Paolo Marchi, creator and curator of Identità Golose – is the confirmation that we don't stop, and continue to follow an intention that was ours from the very beginning: never feel pleased, never rest on your laurels and believe that everything is fine and that you can play the same music for years and years. Identità Digitali follows all the other steps taken since 2004: it's a moment of growth, of added value, that confirms a road taken following a path that keeps going on, a one-way road towards distant horizons».

The video of Davide Rampello's talk at Identità Milano 2021

The video of Davide Rampello's talk at Identità Milano 2021

«2020 – ends Alessandra Chioetto, Chief Operating Officer and Coordinator of the digital activities at MAGENTAbureau – was a turning point for the digital world: technologies, needs, usage and timings have all made a quantic leap. The digital world has always been in our DNA: a web publication since 2011, the Guida ai Ristoranti in Italia e nel Mondo now in its 14th edition, completely online since 2015, and now also a native app available on the Apple and Google stores since March 2021. Identità Digitali is the natural evolution of this journey, which was desired, designed and built to share our rich content. A smart platform, ready to be the home of our future steps».

The platform is available as of the 10th of November with a complete list of the lessons and special content created during Identità Milano 2021: you can navigate the platform inspired by the each protagonist or by the themes that have always characterised the congress.

Massimiliano Alajmo and Corrado Assenza shared a lesson at Identità Milano 2021

Massimiliano Alajmo and Corrado Assenza shared a lesson at Identità Milano 2021

Some content will be available for free. Most of the videos however will be available through a yearly subscription valid 12 months from the day of the purchase, for 29.50 euros. With this subscription, all the other materials that will be uploaded over time will also be available. 

Identità Digitali is a platform designed not only to make all the content from the Identità Milano congress available, but also to communicate all our activities and our partners' most significant projects.

Riccardo Camanini during this year's talk

Riccardo Camanini during this year's talk

On top of that, in the next few months we will digitalise and give new value to the very rich video archive linked to the previous editions of Identità Milano, to present lessons and analyses with historical depth that will further enrich the catalogue of Identità Digitali. Come visit us here: https://identitadigitali.identitagolose.it/.

Translated into English by Slawka G. Scarso


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