13-03-2024
Massimo Bottura's video from Los Angeles screened at Identità Milano 2024
For the first time, Massimo Bottura is not physically present at Identità Milano. Far from Italy, from Los Angeles where he is engaged in a promotional tour of his new book, he explains in a video what disobedience means for him. Sacha Noam Baron Cohen and JR, who also joined from Los Angeles together with the Modenese chef, supported the speech and emphasised how it is the perfect analysis of radical creativity in all its forms. (Francesca Feresin)
Revolutions originate from disobedience.
From the doubt that there is a better solution, from the thought that leads us to say no, from the revolutionary gesture of creatively stepping outside the box, that is: disobeying. That doubt fuels the engine of research and thus of creativity.
Disobeying is tiring. It means consuming energy. Saying no. Nurturing doubt. Being courageous. Being curious. Having a goal to achieve. Inventing solutions, aspiring to change things... Refusing to uncritically follow a line drawn by others, asking questions even though we know we have no answers yet. Researching. On the contrary, copying, emulating, homologating means obeying. It means accepting the ideas of others, surrendering. This you must never do.
Researching is positive disobedience, it is nurturing doubt, it is investing new energy.
Disobedience, the vehicle of revolutions, thus becomes the epicentre of a dance between culture, knowledge and awareness. It is the symphony of the soul, which through doubt and research, shapes bold ideas and nurtures the feeling of creativity and innovation.
Translated into English by Slawka G. Scarso
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Born in Modena in 1962, he opened Osteria Francescana in 1995, earning 3 Michelin stars (2011) and the first place in the World's Fifty Best (2016 and 2018). He founded Food for Soul, and opened Refettori in Milan, Bologna, Modena, Rio de Janeiro, Paris, London. He's the author of best-seller "Never trust a skinny chef" and of "Bread is Gold", both published by Phaidon
Massimo Bottura between the barrels in his vinegar cellar: "My approach is like that of the great Italian winemakers, who have provided an authentic expression of their territory through their wines, with the courage to go beyond the regulations," he tells us
Franco Pepe with Paolo Marchi, at Identità Milano 2024. All photos are by Brambilla-Serrani